BRAND…

What is it? Why is it important?  And how do you make your brand stand out in a market crowded with your competitors?  We work a six step process with our clients to help them understand key brand issues and the importance of getting it right the first time.

In this series of posts on the frequently touted concept of BRAND, we will break it down for you.  We’ll tell you how to evaluate your current BRAND and figure out if it helps or hurts your business achieve its goals.  And if you determine that your current BRAND just isn’t delivering the goods for your business, you can call me or check the six step process to see where your brand is off the mark.  We can help you create a targeted, dynamic BRAND.

The six steps in BRAND development are –

• Naming
• Clearance & Registration Positioning
• Distinctive Graphics
• Making the connection
• Consistency
• Repeat Repeat Repeat

Watch for what’s in a name, and call or e-mail with any of your Brand issues.

JT Clark

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