Content Is King!

Do you have a Web site? Do you write in a blog? What is the hottest thing going right now that you can do to increase your search engine results within Google and Yahoo? The answer is…..write high quality content that contains the exact key wordspeople are typing into Google and Yahoo.

What constitutes high quality content? It’s content that is well written that conveys exactly what you portray your company to be. It’s content that is consistent across all pages within your Web site or blog. It’s content that contains the key words people are typing into Google and Yahoo. And…..if you can believe it, Google is beta testing different Artificial Intelligence applications that actually read your Web site as if a human we’re reading the Web site and then grading the content based on clarity, consistency, key word relevance and does the content convey exactly what you say your company actually does.

Content is King right now for both Google and Yahoo. You might as well also throw in freshness. When was the last time the content was changed on your Web site? Google for sure gives you extra ranking credit if you change the content at least once a month if not more. The more you change the content the more often the search engine Spiders come back to your site.

How about you? Do you feel changing the content on your site has helped your Search Engine rankings? Please provide your comments and opinions to this post.

Chris Nastav, KC Web Specialists, LLC,
Experts in how business gets done on the Internet


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