What Does Google Want From Me?

Everyone who has a business on the Web seems to want their Web site to show up at the top of a Google search result. I want, I want, I want is all those poor folks at Google hear from business owners. LOL!!! But what about Google? What about their needs, what about their wants? … Continue reading

Are You Ready to Be a Business Owner?

You’ve been thinking about starting your own business for some time now. You’ve been debating on pros and cons, asking yourself if you were ready to become a business owner, calculating the risks involved. You have even played with different names for your company. So, are you ready? Let’s talk about it. Let’s consider different … Continue reading

Economy Gotcha Down? Why You Need To Make A Marketing Push Now

Right now you, along with just about everyone else, is afraid to spend money.  The current uncertainty and “dooms day” reports by media about an impending recession have got people scared to do much of anything but cut back on everything.  I get it!  I do!  Even I have cut back my spending on non-essentials, … Continue reading

So you work for yourself…that means you’ve got a lot of free time, right?

You’re home…so you’re not doing anything, right? Let me tell you about the Cubs game last night! Hey, Honey, would you pick up the kids from school since you’re home?  I’m getting my hair cut, and it’ll only take you 20 minutes… Hi, Neighbor!  Since you’re home all day, could you stop by, and let … Continue reading

Eat That Frog or How To Deal With Procrastination

Procrastination is an issue every, and I mean every solopreneur, has to deal with, at least to some extent. In my business coaching practice I have not yet met a solopreneur who did not have an issue with putting things off, at least occasionally. So if you are struggling with it, don’t feel bad, you’re … Continue reading

Marketing a Small Business Requires Patience, Perseverance and Persistance

After a long day of simply running your business it can be difficult to sit down and make time to focus on marketing.  Even I sometimes stop at the end of the day and think “do I have to?”.  And you do if you want to maintain the business you have and continue to reach … Continue reading

Does Your Web Site Make the SEO Grade?

How well does your Web site do in comparison to your competitors with regards to Search Engine Optimization (SEO)? HubSpot provides a free online Website grader tool that allows you compare your site to another Web site and see your overall SEO grade. http://www.websitegrader.com/ Once you get your grade you may want to consider working with … Continue reading

Top 10 Challenges Facing the Successful Entrepreneur or What Keeps You Awake at Night?

1. Awareness – What do you know? Do you know where you’re going and how you’re going to get there? Do you know what you’re good at – and what you’re not? Do you need to know how to do everything in your organization? 2. Needs, Resources, & Roles – What about the hats? Can … Continue reading

Opportunity

As much as I would like to believe otherwise, we must plan for the worst and hope for the best with today’s economy. One need only read a newspaper, magazine, or blog to learn that the end may be at hand. Like all things, however, the truth lies somewhere in the middle. The dire prognostications … Continue reading

Why is PR So Hard To Understand?

Gosh, I get this question almost on a regular basis.  There have been several times that I’ve begun to talk about PR at a networking event or with a potential client and I see their eyes glaze over.  They’re completely lost.  Since then, I’ve refined my definition of PR for those who are brave enough … Continue reading

What Good is a Job Description?

Without a well-crafted job description, both employer and employee often lack a mutual understanding of roles, responsibilities, and anticipated levels of performance. A good job description also spells out the knowledge, abilities and skills required to perform a job successfully. A business owner can use a well-written job description not only as a valuable aid … Continue reading

Google Moved the Cheese

One of the many things that Google looks for when determining where to put you in the native search results, is how often your content changes on your Web site. To some extend we used to get credit for moving content around within our Web site. Bringing an article to the front page from back … Continue reading

Financial Focus for the Small Business Owner

There is no doubt that the current financial situation is creating stress for almost everyone.  While the focus is on the banking sector and concern for their liquidity issues, many small businesses have felt the credit pinch first.  I have anecdotal evidence that small business owners are being denied credit terms from vendors and their … Continue reading