Google Moved the Cheese

One of the many things that Google looks for when determining where to put you in the native search results, is how often your content changes on your Web site. To some extend we used to get credit for moving content around within our Web site. Bringing an article to the front page from back pages. Moving a product from the products page to the featured product of the month section on the home page. Etc..

But Google recently set the record straight by saying those kinds of things no longer constitute change on your site. They used to give us some credit, but no longer. So, see my other post about Content is King. You need to find new ways on your Web site to give the world something new and fresh to constitute change on your site.

Anyone wish to share the creative ways you’re changing the content on your site? Not your blog, but your Web site?

Chris Nastav, KC Web Specialists, LLC,
Experts in how business gets done on the Internet


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