SEM is Advertising You Get What You Pay For!
Search Engine Marketing (SEM) is money paid to a company for advertising. It is an advertising expense. Consider your budget for SEM just as you would for radio ads, newspaper ads, or billboards. You pay a certain amount of money for a certain time of exposure and once the time period is over your advertising period is over.
For example… $300 can get your radio ad played 12 times off-prime time between 9pm and midnight during the week. For $600 you can get the radio ad played 12 times prime time between 5pm and 7pm during the week.
The way SEM works on search engines is a bit different than scheduling times on radio, but it’s similar in you get what you pay for. For $2 per click you can your link to show up between the 5 to 10 ranking area on the right side of the page. For $8 you can get your link to show up between the 1 to 4 ranking area on the right side of the screen.
So, marketing online costs money, and it costs more money for prime time 🙂
Chris Nastav, KC Web Specialists, LLC, www.kcwebspecialists.com
Experts in how business gets done on the Internet (913) 908.5642