Spend your Website Dollars Wisely
Folks, if you have a limited Website budget, spend most of those limited dollars getting folks to your Website and not on your actual Website. Yes, you must make a good first impression, and yes you must provide the information they are looking for, but it is not necessary to have a Flashy Website to accomplish both those tasks. Too many business owners look at their Website as the end all be all solution for getting clients.
It’s really just an extension of your overall marketing plan. Ask yourself before you spend any money on a Website, “Where does my Website fit within my marketing plan”.
If the answer is, I don’t have a marketing plan, then definitely spend as little as possible on your Website.
Yes you need a Website. But, having a visually stunning Website that does everything including baking cookies, really won’t do anything for your bottom line if you don’t have a plan for getting folks to your site. Too many people when they build their Website budget XXX number of dollars for their Website. When the site is done, they then have no money left for advertising their site. Build it, and they will come, usually doesn’t work. You have to get out there and get them to your site. That costs money. Money being your cash or your time. Either way it’s a cost to your company.
How much money are you spending on advertising vs your Website design?
Chris Nastav, KC Web Specialists, LLC. www.kcwebspecialists.com
Experts in how business gets done on the Internet (913) 908.5642