Is Coaching Effective?
Some research findings… You be the judge.
- Research by the International Personnel Management Association (IPMA), results of which were published in January 2001, concluded that “ordinary training typically increased productivity by 22%, while training combined with life coaching increased productivity by 88%”
- “Between 25 percent and 40 percent of Fortune 500 companies use executive coaches” Recent survey by The Hay Group, an International Human Resources consultancy
- “..business coaching, a trend that’s exploding among small businesses and entrepreneurs nationwide. It’s estimated that up to 20% of American small businesses are using them, up from 4% just four years ago.”– Chicago Business
- “Employees at Nortel Networks estimate that coaching earned the company a 529 percent “return on investment and significant intangible benefits to the business,” according to calculations prepared by Merrill C. Anderson, a professor of clinical education at Drake University.” –Psychology Today Jan. 2003
- Results of a coaching poll of mostly FORTUNE 1000 companies: The respondents were executives from large companies who had participated in either “improvement” or “growth” oriented coaching for 6-12 months. The survey demonstrated that the participants valued the coaching at 6X the cost paid by their company. So, an $18,000 executive coaching program investment generated value at approximately $108,000.–Fortune Magazine (Fortune 2/19/01)
Michael Shapiro – Dynamic Management Solutions, Inc.