Grow Business in 2009, Existing Customers the Answer

My goal this month has been to discuss ways to market and grow your business in 2009, and there is no doubt that one of the most important things you need to do for success this year is to retain current customers.

custserrepsI’ve been having a number of conversations with folks as of late on this topic and we all agree that it’s time that corporate America and small business offer loyalty to their customers, and the customers will return the favor.  Especially during slow economic times.  Sometimes just showing a customer that “you get it”,  that it’s a difficult time for everyone, can bring loyalty from a batch of customers you probably didn’t even know you have.  However, you should answer this question, “what are you willing to do to retain customers?”

This morning, as I often do, I was catching up on some reading and saw this article that I want to share with you:  “Why Customer Retention Trumps New Business” This story’s focus is the Internet, but it applies to every area of customer retention.  It re-iterates so many points I’ve recently made here on Small Business Daily.
Tell me what you think!

Jennifer Fortney, Cascade Communications

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