Social Media? Argggggggggghhhhh!!!
As a professor at the college, and in my day to day travels, I get asked about Linked-In, Twitter, Plaxo, and a myriad of other online networking sites at least once a day. The general feeling is one of overwhelming confusion. So here’s a simple piece of educated advice on the topic.
Small business owners who are the only employee of a business. My advice is that you ignore social networking trends. You don’t have time for it.
Now I’m not saying ignorie social networking. I’m saying, pick one, only one. Learn it well and use just that one.
Check out these names….Twitter, Face Book, MySpace, Blogs, Linked-In, Plaxo, Flickr, – – “Jaiku” (get ready for this one folks, it’s owned by Google and in Beta)-, Bebo, Geni, Plurk, and on and on and on and on. You can go to this wikipedia site for a list of about 150 different social networking sites out there. Some hot, some not. http://en.wikipedia.org/wiki/List_of_social_networking_websites
Twitter is really hot today, MySpace is so yesterday, what’s Plaxo? Isn’t Linked-In overcrowded??? Heaven help us when Jaiku hits the scene in full force. Could be bye-bye Linked-In. Who knows!
As a small business owner do you need to know and be using all of these social networking sites? The answer is resoundng NO! If you have a staff and can assign someone to each tool, then go for it. If you try to cover them all yourself you’ll be in over your head in less than a week and frustrated by them all. If you do have staff make sure what’s being put out there runs a very tight common company message. If you’re a Christian company and you assign one of your staff to manage your MySpace page, hmmmm, better watch it close.
Social networking for business benefit only works if you have time to…..
– – devot to them
– – form relationships online
– – participate in discussions
– – lend expertise to a topic
– – stay on top of what’s hot and what’s not every day or week
Most business owners don’t have time to do this. So don’t even try. At a high level, learn what the common ones are, then pick one that best gets your company message out there and get good at it! Only that one!!!
Good luck, and try to avoid getting caught up in the current buzz frenzy……. “Man, you’ve just got to be using Twitter(insert any other name) if you want your business to be successful”.
Which one do you belong to, if any, and how has it helped your business?
Chris Nastav, KC Web Specialists, LLC. www.kcwebspecialists.com
Experts in how business gets done on the Internet (913) 908.5642