Summit Takes Look at Future of PR, News Media

If you’re interested in knowing how the future of journalism and PR is changing, here is a great piece and synopsis of a pros conference.   It impacts small business as much as corporations, but also means that small business has the same opportunities as big business with big marketing budgets.  Creativity will go a long way in marketing your business in the future.

Media Relations Summit Finale: PR Pros and Journalists Envision a Brave New Relationship in Web 3.0 Future By David Copithorne, Principal, Aquarius Advisers

Dan Abrams, MSNBC’s principal legal analyst, set the tone for the final day of Bulldog Reporter’s Media Relations Summit 2009 Tuesday when he told keynote attendees that the rules of the media relations game have changed for good. “These days, every business is a media business,” said Abrams, who is also the founder of a new advisory service leveraging a database of 2,500 mainstream- and social-media experts to help businesses navigate the new media environment.

Reporters and editors struggling to feed the web 24-by-7 must collaborate with businesses creating their own media as digital technologies break down the old adversarial relationship between journalists and professional communicators. The result is a brave new world where best practices in PR, marketing and journalism are already being radically redefined, Abrams said.

Walls tumbling down — between old media and new media, journalists and PR people, companies and their customers, and within organizations of all sizes—was a recurring theme voiced by speakers from the ranks of both the media and PR throughout the day.


Follow me on Twitter: @SmallBizPRXpert

Jennifer Fortney, Cascade Communications and


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