Amateur Journalists May Not Recognize Ethics of Journalism

I came across this article today and felt it important to share.

When I graduated journalism school I took a code of ethics as a journalist and publicist.  However, the dynamic of journalism has changed greatly and more and more every people are becoming “amateur journalists” starting blogs, and becoming thought leaders amongst key audiences.

EthicsWe all want to generate press but it should never be at the expense of your ethics.  This is an example of something that happened recently that all small businesses should be aware of.  A real journalist would never, ever make such a threat to you or your business.   This is how paola began in the media industry and has been quickly sqaushed by the FCC.  However, we are just on the tip of the iceberg when it comes to moderating the Internet and these “amateur journalists”.  If you find yourself in this situation, it’s best to walk away.  If the blogger does write something negative, than set the record straight on your blog, as this social media specialists did, to ensure customers know the truth about the situation.

My advice to bloggers is this: if you’re going to make yourself out to be a “journalist” and key thought leader, than you must understand the responsibility you wield and be held accountable to and abide by the same standard code of ethics the res of us have committed to.

To get free shoes, blogger blackmails company with threat of negative press

From Ragan Newsstand: “Someone tried to blackmail me at BlogHer,” George Smith Jr., the social media specialists for shoe brand Crocs, wrote on his blog. He’s referring to the BlogHer conference in Chicago last week, where thousands of female bloggers (and some men) gathered for the organization’s annual event. According to Smith, a blogger asked him for a free pair of Crocs; Smith declined, saying he had run out of freebies. The blogger replied: “Ya know, if you don’t give me shoes—I could totally write something bad about you on my blog … “It’s just a pair of shoes. It’s a lot easier to give them to me than deal with the negative press I could make.” What a crock! So far, Smith’s not even day old post has about 200 comments.

Jennifer Fortney, Cascade Communications and SmallBizPRMadeEasy.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: