How Do I Get People To Read My Online Newsletter?

chris-picture-08bAs I now approach two years of writing newsletters, I’m finding that about 43% of the people I send them to, on average, open and read them. And, about 25% of those who read them, click the links that I occasionally put in them as well. With that said, those that know me well, know that I always want to teach and help others. Must be something to do with that whole teach at the college thing for 12+ years.  

So without further ado, here’s Chris’s Top 6 list for how to get people to read your newsletters.  

Number 6. Don’t sell anything! Give away some knowledge. Please don’t mistake knowledge for “how your “product or service” can make you this or that.” Or, a teaser paragraph or two, then a pitch for a seminar where I can learn everything. That’s just a hidden sales pitch and eventually I’ll stop reading your emails.
Number 5. I know in advance if it’s a sales pitch just by reading the subject line. So you trick me, and put in a snappy/cute subject line. But the body is a sales message. Fool me once you will, but not a second or third time. Make the subject snappy/cute, but follow rule number 6 too!
Number 4. Have a conversation with me, don’t just throw a bunch of paragraphs of information at me. Talk to me when you’re giving me what you want to give me. We probably know each other already, so it’s ok if you miss a comma.
Number 3. Put some pictures in your newsletter. Bold and italicize some text now and then. Reading on the computer is so much more difficult on the eyes than reading a piece of paper. White space is a “good” thing. (Repeat after me… White space is a good thing, white space is a good thing.
Number 2. Kind of like number 4. Make me laugh! On occassion, put a tasteful/relevant cartoon in there. We don’t laugh enough now-a-days.
Number 1. (Say number 1 with an echo or a David Letterman accent) The number 1 thing you can do to get people to read your newsletter is “Keep It Short…….”
That’s it, I’m done. Hope this advice helps with your newsletter open and click through rates.
Ohhhh, wait. Last thing….. SEND YOUR NEWSLETTERS!!! Don’t put them off because you don’t have time.
Chris Nastav, KC Web Specialists, LLC.
Experts in how business gets done on the Internet (913) 908.5642

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