A Simple Plan for Small Businesses and Social Online Media
So many business owners are struggling with social online media for their business. Their struggle is not how to use the tools. Those are free and easy to work in. The struggle is how do they effectively use these tools to help their business. To add some clarity to your businesses online social media plan, I suggest you follow a simple three step process.
You must have a Website! The one constant that continues to be the main stay of the online business world is a company’s Website. What do you do? How do I get a hold of you? Where are you located? What are your CURRENT specials? What is NEW with your company? etc, etc, etc. YOUR WEBSITE MUST STAY CURRENT!
In the next three years there will probably be 30 or more new online social media break through’s that come and go. Your Website will still be there.
Start a “business” blog! You, or someone in your company needs to write in it once a week. As a business owner you know things about your industry that others do not. Write in your blog about your business or about current events in your industry. A blog is another constant out on there on the Internet that is not going away. What you write today on your blog will be categorized and available to people for months and years to come. A blog over time will establish you as an expert in your industry.
Start with one online social media tool and use it to drive awareness to your blog and Website!
Use this one social media tool just as you would any networking event where you have the opportunity to talk about your business. Use it like you would a Chamber of Commerce event, radio advertising, tv advertising, BNI membership, trade show, or any other type of live networking event. Use the online tool to advertise your company, your products, services and events by driving awareness to your Website and blog.
All that is going on with your company MUST be on your Website or blog.
Use social media to get people there!
Chris Nastav, KC Web Specialists, LLC. http://www.kcwebspecialists.com
Experts in how business gets done on the Internet (913) 908.5642