How Journalists Use Search & Social Media

A great blog post and the reason you should have an online pressroom! Posted by Lee Odden on Feb 24th, 2010 in Online Marketing, Online PR, SEO, Social Media TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like … Continue reading

Do You Have the Next Big Thing?

Dallas Market Center, the world’s most complete wholesale marketplace, is taking entries for its national product search contest – The Next Big Thing. Three finalists will show their products in front of more than 50,000 attendees during the upcoming Dallas Total Home & Gift Market being held June 23-29, 2010. The contest is for anyone … Continue reading

So do you Bing? Do Others?

First off, let me explain what Bing is? Bing is the third largest search engine out there. Number 1 is Google, number 2 is Yahoo, and then comes Bing. Bing used to be called MSN Search, but Microsoft wanted to shake up the name and establish a better search engine brand so they upgraded the MSN search engine and … Continue reading

Why Doesn’t My Web Developer Call Me Back?

I have this discussion almost on a daily basis. People really liked their Web developer when he/she first built their Website a few years back. Since then though it’s been a constant up hill battle to get updates done to their site. Why is that, they ask? It’s really a pretty simple business reason. Web … Continue reading

A Negative Attitude is Bad for Business

Last month, I was interviewed to comment in a story on an unlikely industry – horse racing. The industry has certainly seen its ups and downs and, thanks to a few, have encountered a PR crisis.  How they handled it could decide the fate of the industry. Consumers get revved for the Triple Crown races … Continue reading

Pepsi Banking On Social Media, Not SuperBowl

Hmmm, Pepsi has decided not to spend $3 million dollars on SuperBowl commericals this year. Instead, they are going to launch a $20 million dollar social media campaign. From Time Magazine – – “Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the … Continue reading

The Power of One Targeted Media Story

In truth, it is very rare that your marketing strategies work immediately, including PR. Why is this? Simply put some media aren’t going to produce your story at that very moment and most targeted media stories you can get may happen to be in a magazine, and national pubs work up to six months out. … Continue reading