How Journalists Use Search & Social Media

A great blog post and the reason you should have an online pressroom!

Posted by Lee Odden on Feb 24th, 2010 in Online Marketing, Online PR, SEO, Social Media

TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks.  Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social networks to research stories.

As prep for a presentation I’m giving Thursday at Online Marketing Summit on the intersection of SEO, Social Media and PR, I reached out to a few local journalists and industry news contacts and asked for examples of how they used search engines or social media to do story research.

Newsrooms are cutting staff and reporters and editors are hard pressed to do more with less. Tools like search engines and social media make available a tremendous amount of information in real-time.  The news world is a world of deadlines and it would seem the use of search and social networks to source experts or people/companies that fit a story angle would be ideal. Even respected news organizations like the BBC are encouraging their journalists to embrace social media.
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Jennifer Fortney
Cascade Communications
@SmallBizPRXpert and @MyStorySource

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