5 Ways To Become A Social Media Leader

Great article from Bigis The New Small Can You Recognize The Social Media Influencer? Well the obvious answer is yes, absolutely I can.  You may even think of some of your favorite Social Media Influencers and why you follow them.  Leading and influencing in the world of social media can sometimes be more difficult than … Continue reading

The Art of Engaging Your Prospect

guest post by Barbara Giamanco, co-author The New Handshake: Sales Meets Social Media Many sales professionals I talk too struggle with determining when engaging with a new prospect is appropriate in the online space. Sharing information, listening to the conversation and doing for others are often described as being the core attributes of a savvy … Continue reading

Measuring Your Brands SM Health

Had to share this great article from Mashable.   Thanks to social media brands have gone virtual and viral, making it easier to connect and communicate with consumers.  But…are you listening and providing what they need? Maria Ogneva Director of Social Media at Attensity explores and provides 7 steps to measuring your brand’s health online. Maria … Continue reading

Win $25,000 for Home-Based Businesses

Entrepreneur magazine has partnered with Kodak for a simple little contest that could just earn you some hard cash.  Can you tell the story of your business in a picture?   They say a picture is worth a thousand words.  In this case, it could be worth $25,000.  Click on the logo to learn more.

Sell Without Selling: 5 Social Media Tips

guest post by Joan Curtis, co-author The New Handshake: Sales Meets Social Media What is your Social Media IQ?  If you’re like most people, it’s pretty low.  Test yourself and find out! Recently, I conducted a marketing workshop for small businesses and entrepreneurs.  It amazed me how little those people knew about the power of the … Continue reading

Would Your Facebook Friends Burglarize Your Home?

You hear it on a daily basis, “Don’t reveal too much personal information in Facebook”. “Don’t tell people when you are not at home.” Check out this CNN story about a couple that was burglarized by one of their Facebook friends while they were at a concert. A concert they had just posted on Facebook … Continue reading

Social Lead Generation 101

by Barbara Giamanco, co-author The NewHandshake: Sales Meets Social Media (Praeger, August, 2010) “Whether or not you believe classical methods work, Social Lead Generation does not discard the model; it leverages a new media to change the protocols and methods of communication.” So writes Marcio Saito, blogger at The Click Company Community. He goes on … Continue reading

Tips to Open the Sales Floodgates with Social Media

Guest post by Joan Curtis, co-author The New Handshake: Sales and Social Media (Praeger, Aug. 31, 2010) How can businesses open the floodgates?  Is there a strategy for involving customers in your business decisions?  These are the questions we are all asking as we examine and explore the power of the social media. According to … Continue reading