Measuring Your Brands SM Health
Had to share this great article from Mashable. Thanks to social media brands have gone virtual and viral, making it easier to connect and communicate with consumers. But…are you listening and providing what they need?
Maria Ogneva Director of Social Media at Attensity explores and provides 7 steps to measuring your brand’s health online.
Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company’s blog.
Just because you can, doesn’t mean you should measure everything. Social media is very easily measured with various indicators like share of voice, reach, retweets, and comments. However, measuring without a clear objective in mind won’t bring you closer to success.
Nowadays, its not enough to have and execute a social media policy. You need to be able to gauge its success, measure it, and see that it remains healthy and vibrant.
Having already written about the differences between “monitoring” and “measuring” and how to properly conduct the former. Now, we turn to some best practices to help you measure your brand’s overall social media health, as well as the effectiveness of your various online initiatives.
Read on for the seven steps to getting the most out of your social media measurements.