5 Ways To Become A Social Media Leader
Great article from Bigis The New Small
Can You Recognize The Social Media Influencer? Well the obvious answer is yes, absolutely I can. You may even think of some of your favorite Social Media Influencers and why you follow them. Leading and influencing in the world of social media can sometimes be more difficult than leading/influencing in a traditional leadership/work setting.
The social media influencer has to lead purely through relational and content equity. There is no positional equity, hierarchical leadership or formal boss. The social media influencer has to answer this daily question for their followers: “Why should I listen to, or follow you?” In other words, what are you providing that makes people want to follow you; especially when there are thousands of others who are only a click away.
Social Media Influence is not simply about the numbers but rather about value. @Oprah has over 4 million followers on Twitter, however she hasn’t tweeted since May and therefore currently has zero Social Media influence. @Oprah definitely has potential, but so do every single person in the world of Social Media. Remember This – Potential unrealized is just potential.