Survey Shows SMBs Spending More on Social Media
By John Paul Titlow of ReadWriteWeb.com/ November 1, 2010 5:00 PM
The majority of small and medium-sized businesses will either increase their digital marketing budgets or keep them the same in 2011, according to a new survey released by Zoomerang in partnership with GrowBizMedia.
The survey results came from a sample of over 750 SMBs, the vast majority of which have 1-25 employees. More than half (55%) of respondents reported having a marketing budget of $1,000 or less.
Forty-five percent said they had Websites, a finding that indicates that many SMBs still have some catching up to do in the digital space. Of those that have Websites, 80% of companies use them for “general information” about their business, indicating that SMBs are not yet taking full advantage of the full potential of the Web.