Press Release Headlines to Learn From

It’s the holiday season and the one chance I get to catch up on industry news, bloggers I follow and other social media – not that I’m active on a regular basis, I just read the important stuff first. The question is how do I decide what the important stuff is?  Just like any reporter, … Continue reading

The Most P.C. Holiday Greeting Ever

You know, I’m just going to lay it out there. I don’t care what the politically correct way it is to wish people holiday greetings. I’m just going to state it out loud right here, right now…….. Please accept with no obligation, implied or implicit, my best wishes for an environmentally conscious, socially responsible, low-stress, … Continue reading

New Site Offers All-in-1 Online Marketing, Long-term Branding

These days everyone is on the coupon-Groupon kick.  “Daily Deals” are about as prevalent as websites on the web.  Where there is a site or news site, there are daily bargains to be had, and in a tough economy that means great things for consumers. While companies, especially small businesses, may be getting BIG time … Continue reading

Media’s Feelings About PR Effect Small Biz DIYers

Over the years, I’ve heard over and over the conversation about how journalists hate PR professionals, and essentially anyone calling to pitch their story. It’s enough to leave a novice PR pro shaking in their boots to call media. I, personally, have never had a problem because I worked in the media.  I know what … Continue reading

Two Debate Social Media Relevance

During this week’s Webby Debate, Wine Library TV’s Gary Vaynerchuk (@garyvee) and TechCrunch columnist Paul Carr (@paulcarr) went toe to toe on the value of social media. Carr, who famously quit Twitter and Facebook in August, criticized networks like Twitter for cluttering the Web with inane chatter and giving users false hope in becoming a … Continue reading