SpikeTV and SCORE Offer New Resource for Food Entrepreneurs

SpikeTV —  which just launched its Sunday night series “Bar Rescue” — and SCORE the non-profit small business mentoring association, have customized a toolkit called “Serve Up Success” available free of charge at http://www.score.org/restaurants/spike-tv-serve-up-success   in order to help aspiring entrepreneurs and struggling businesses find success despite this challenging economic climate. The toolkit is particularly timely as … Continue reading

Small Business PR Workshop

If you’re a small business, entrepreneur or getting ready to launch your business and you’re in Chicago, I invite you to join me for my PR Workshop at the SCORE Chicago office, which is part of the Small Business Administration. Register TODAY! In this workshop, you’ll learn everything you need to know about public relations … Continue reading

New Orleans Entrepreneur Week – “Start It Up”

What: The Idea Village’s  Third Annual New Orleans Entrepreneur Week When: March 19-25 Heeding President Obama’s call to ‘Startup America,’ the nation’s greatest entrepreneurial minds will gather in New Orleans for the 3rd annual New Orleans Entrepreneur Week (NOEW), March 19-25, 2011. The event, unveiled today, will serve as a manifestation of a movement that … Continue reading

Press Release Headlines to Learn From

It’s the holiday season and the one chance I get to catch up on industry news, bloggers I follow and other social media – not that I’m active on a regular basis, I just read the important stuff first. The question is how do I decide what the important stuff is?  Just like any reporter, … Continue reading

New Site Offers All-in-1 Online Marketing, Long-term Branding

These days everyone is on the coupon-Groupon kick.  “Daily Deals” are about as prevalent as websites on the web.  Where there is a site or news site, there are daily bargains to be had, and in a tough economy that means great things for consumers. While companies, especially small businesses, may be getting BIG time … Continue reading

Media’s Feelings About PR Effect Small Biz DIYers

Over the years, I’ve heard over and over the conversation about how journalists hate PR professionals, and essentially anyone calling to pitch their story. It’s enough to leave a novice PR pro shaking in their boots to call media. I, personally, have never had a problem because I worked in the media.  I know what … Continue reading

Two Debate Social Media Relevance

During this week’s Webby Debate, Wine Library TV’s Gary Vaynerchuk (@garyvee) and TechCrunch columnist Paul Carr (@paulcarr) went toe to toe on the value of social media. Carr, who famously quit Twitter and Facebook in August, criticized networks like Twitter for cluttering the Web with inane chatter and giving users false hope in becoming a … Continue reading

Ask the Experts

Do you have a question for our experts?  Email us at smallbizexperts@live.com and we’ll answer your most burning small business questions.    

Press Release Mistakes Destroy Opportunities

In Journalism school I was taught that, like a resume, even one misspelling could cause an editor to trash your press release.  Good writing makes a huge impact on your ability to achieve PR.  Mistakes make you look unprofessional and too busy to care.  Take heed and avoid these mistakes: Top 25 grammar and language … Continue reading

Survey Shows SMBs Spending More on Social Media

By John Paul Titlow of ReadWriteWeb.com/ November 1, 2010 5:00 PM The majority of small and medium-sized businesses will either increase their digital marketing budgets or keep them the same in 2011, according to a new survey released by Zoomerang in partnership with GrowBizMedia. The survey results came from a sample of over 750 SMBs, … Continue reading

You Know You’re Busy When…The Economy is Picking Up

Well, you can fill in the blank here, but I think it’s clearly evident that, for us, at Cascade we’ve just been super busy! Hence the incredulous amount of time between blog posts. I call it pathetic but one of my Specialists says “you can’t hold all the balls in the air all of the … Continue reading

Social Media Catch-22 – I Don’t Know the Answer. Do You?

Ok all you savvy business social media users out there, please help me out with this riddle. Social media etiquette says – “Don’t be on social media trying to sell your products. It’s called social for a reason! No one is out there to be sold to.” So, for example, if I own a carpet … Continue reading

5 Ways To Become A Social Media Leader

Great article from Bigis The New Small Can You Recognize The Social Media Influencer? Well the obvious answer is yes, absolutely I can.  You may even think of some of your favorite Social Media Influencers and why you follow them.  Leading and influencing in the world of social media can sometimes be more difficult than … Continue reading

The Art of Engaging Your Prospect

guest post by Barbara Giamanco, co-author The New Handshake: Sales Meets Social Media Many sales professionals I talk too struggle with determining when engaging with a new prospect is appropriate in the online space. Sharing information, listening to the conversation and doing for others are often described as being the core attributes of a savvy … Continue reading

Measuring Your Brands SM Health

Had to share this great article from Mashable.   Thanks to social media brands have gone virtual and viral, making it easier to connect and communicate with consumers.  But…are you listening and providing what they need? Maria Ogneva Director of Social Media at Attensity explores and provides 7 steps to measuring your brand’s health online. Maria … Continue reading

Win $25,000 for Home-Based Businesses

Entrepreneur magazine has partnered with Kodak for a simple little contest that could just earn you some hard cash.  Can you tell the story of your business in a picture?   They say a picture is worth a thousand words.  In this case, it could be worth $25,000.  Click on the logo to learn more.

Sell Without Selling: 5 Social Media Tips

guest post by Joan Curtis, co-author The New Handshake: Sales Meets Social Media What is your Social Media IQ?  If you’re like most people, it’s pretty low.  Test yourself and find out! Recently, I conducted a marketing workshop for small businesses and entrepreneurs.  It amazed me how little those people knew about the power of the … Continue reading

Social Lead Generation 101

by Barbara Giamanco, co-author The NewHandshake: Sales Meets Social Media (Praeger, August, 2010) “Whether or not you believe classical methods work, Social Lead Generation does not discard the model; it leverages a new media to change the protocols and methods of communication.” So writes Marcio Saito, blogger at The Click Company Community. He goes on … Continue reading

Tips to Open the Sales Floodgates with Social Media

Guest post by Joan Curtis, co-author The New Handshake: Sales and Social Media (Praeger, Aug. 31, 2010) How can businesses open the floodgates?  Is there a strategy for involving customers in your business decisions?  These are the questions we are all asking as we examine and explore the power of the social media. According to … Continue reading

Formula PR is Dead

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee.  We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula.  Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading