SpikeTV — which just launched its Sunday night series “Bar Rescue” — and SCORE the non-profit small business mentoring association, have customized a toolkit called “Serve Up Success” available free of charge at http://www.score.org/restaurants/spike-tv-serve-up-success in order to help aspiring entrepreneurs and struggling businesses find success despite this challenging economic climate. The toolkit is particularly timely as … Continue reading
If you’re a small business, entrepreneur or getting ready to launch your business and you’re in Chicago, I invite you to join me for my PR Workshop at the SCORE Chicago office, which is part of the Small Business Administration. Register TODAY! In this workshop, you’ll learn everything you need to know about public relations … Continue reading
What: The Idea Village’s Third Annual New Orleans Entrepreneur Week When: March 19-25 Heeding President Obama’s call to ‘Startup America,’ the nation’s greatest entrepreneurial minds will gather in New Orleans for the 3rd annual New Orleans Entrepreneur Week (NOEW), March 19-25, 2011. The event, unveiled today, will serve as a manifestation of a movement that … Continue reading
It’s the holiday season and the one chance I get to catch up on industry news, bloggers I follow and other social media – not that I’m active on a regular basis, I just read the important stuff first. The question is how do I decide what the important stuff is? Just like any reporter, … Continue reading
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In Journalism school I was taught that, like a resume, even one misspelling could cause an editor to trash your press release. Good writing makes a huge impact on your ability to achieve PR. Mistakes make you look unprofessional and too busy to care. Take heed and avoid these mistakes: Top 25 grammar and language … Continue reading
By John Paul Titlow of ReadWriteWeb.com/ November 1, 2010 5:00 PM The majority of small and medium-sized businesses will either increase their digital marketing budgets or keep them the same in 2011, according to a new survey released by Zoomerang in partnership with GrowBizMedia. The survey results came from a sample of over 750 SMBs, … Continue reading
Well, you can fill in the blank here, but I think it’s clearly evident that, for us, at Cascade we’ve just been super busy! Hence the incredulous amount of time between blog posts. I call it pathetic but one of my Specialists says “you can’t hold all the balls in the air all of the … Continue reading
Had to share this great article from Mashable. Thanks to social media brands have gone virtual and viral, making it easier to connect and communicate with consumers. But…are you listening and providing what they need? Maria Ogneva Director of Social Media at Attensity explores and provides 7 steps to measuring your brand’s health online. Maria … Continue reading
Entrepreneur magazine has partnered with Kodak for a simple little contest that could just earn you some hard cash. Can you tell the story of your business in a picture? They say a picture is worth a thousand words. In this case, it could be worth $25,000. Click on the logo to learn more.
When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee. We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula. Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading