New Site Offers All-in-1 Online Marketing, Long-term Branding

These days everyone is on the coupon-Groupon kick.  “Daily Deals” are about as prevalent as websites on the web.  Where there is a site or news site, there are daily bargains to be had, and in a tough economy that means great things for consumers. While companies, especially small businesses, may be getting BIG time … Continue reading

Google Places – A Great Information Source for Business Owners

As a business owner would it be of value to know how many people saw your company listed on that little map at the top of a Google search? Would it be even better if you could tell how many of them actually clicked your site from that list? Or even better, what words did … Continue reading

Marketing Failing? Rethink How You Deliver Company Messages

It seems that lately I’ve been talking to a lot of people about their marketing and it’s failure for a company.  Marketing is a science and one that every small business owner must really, truly understand before pursuing.  The reason that people like me actually get a degree in this stuff is so that we … Continue reading

What Super Bowl Ads Can Teach Small Business

I admit, I really didn’t care who played or won yesterday’s Super Bowl (Go Bears!) instead I hope for an exciting game (which we got) and…..the commercials. One thing that really interested me was the way the ads really reflected what’s going on in the U.S. right now.  Think about this:  how many ads did … Continue reading

Why An Integrated Marketing Plan is Key to Building Your Business

Every day we’re bombarded by messages.  Recently my grocery store put in TVs at the checkout and in the produce department.  Not only am I suppose to be getting the latest celebrity news and recipes from hot chefs but I’m also absorbing all of the product placement ads.  There’s one thing that major companies have … Continue reading

More Proof Why You Need to Make a Marketing Push Now!

  In reference to my last post on making a marketing push during economic down times, I wanted to post an excerpt from an industry marketing publication to re-itterate that other professionals will tell you to do the same (Just in case any of you thought that I was nuts for making the suggestion!).  This … Continue reading

Economy Gotcha Down? Why You Need To Make A Marketing Push Now

Right now you, along with just about everyone else, is afraid to spend money.  The current uncertainty and “dooms day” reports by media about an impending recession have got people scared to do much of anything but cut back on everything.  I get it!  I do!  Even I have cut back my spending on non-essentials, … Continue reading

BRAND…

What is it? Why is it important?  And how do you make your brand stand out in a market crowded with your competitors?  We work a six step process with our clients to help them understand key brand issues and the importance of getting it right the first time. In this series of posts on … Continue reading

The Importance of a “Marketing State of Mind”

Not everyone has the “marketing gift”. Meaning that marketing – understanding it – doesn’t come easily to everyone, but it is one of the most important things you can do for yourself and your business. How do you exactly develop a “marketing state of mind”? First you have to look at the obvious things about … Continue reading