Why Google Loves Blogs

Content is king! Change is Queen! Google loves companies that put lots of content on the Internet and change it often. Google finds the technology/database/language that blogs are based on, very easy to understand and index. So what you have is a technology tool that is easy to index, it’s content rich, and change focused. … Continue reading

Media Interviews: Where Patience Meets Savvy

There’s nothing worse than being interviewed by a journalist only to forget who you’re speaking to and that everything you say is “on the record”, unless you say otherwise, and then seeing a quote or story that completely took what you said out of context. These kinds of snafus by political figures, celebrities and some … Continue reading

Ho, ho, ho – Everyone Wants Big 4th Quarter News and Sales

For public relations professionals, we understand that most publications put their holiday edition to bed at least three months a go. However, the web has made it easier for you to drum up last minute interest, capitalize on fourth quarter sales promotions surrounding the holidays and turn sales into cash that will lead to the … Continue reading

What Media Crunches Mean To Your PR Efforts

Although it has presented a load of opportunities for businesses and individuals, the Internet has been very hard on traditional media, especially newspapers and TV. Those who failed to embrace the Internet right off the bat are making staff cuts that can hurt your chances of achieving positive public relations, unless you’re knowledgeable and sensitive. … Continue reading