BRAND: What’s in a name

What’s in a name, you ask?  EVERYTHING The name of your company and the supporting statement  or positioning statement as we call it, should communicate immediately what your company is and what it has to offer.  To often I see business names that are established but I cannot tell what their business does.  For example … Continue reading

Marketing a Small Business Requires Patience, Perseverance and Persistance

After a long day of simply running your business it can be difficult to sit down and make time to focus on marketing.  Even I sometimes stop at the end of the day and think “do I have to?”.  And you do if you want to maintain the business you have and continue to reach … Continue reading