BRAND…

What is it? Why is it important?  And how do you make your brand stand out in a market crowded with your competitors?  We work a six step process with our clients to help them understand key brand issues and the importance of getting it right the first time. In this series of posts on … Continue reading

What is a brand? How does one brand their business, company, etc?

Branding is defined as: creating an automatic recognition and emotional feeling towards a product, company or event by using consistent messaging through several marketing elements.  Now, take a minute and think back to your childhood and the products that stick out most in your mind; the things that were always around the house; the things … Continue reading