Two Debate Social Media Relevance

During this week’s Webby Debate, Wine Library TV’s Gary Vaynerchuk (@garyvee) and TechCrunch columnist Paul Carr (@paulcarr) went toe to toe on the value of social media. Carr, who famously quit Twitter and Facebook in August, criticized networks like Twitter for cluttering the Web with inane chatter and giving users false hope in becoming a … Continue reading

Sell Without Selling: 5 Social Media Tips

guest post by Joan Curtis, co-author The New Handshake: Sales Meets Social Media What is your Social Media IQ?  If you’re like most people, it’s pretty low.  Test yourself and find out! Recently, I conducted a marketing workshop for small businesses and entrepreneurs.  It amazed me how little those people knew about the power of the … Continue reading

What Super Bowl Ads Can Teach Small Business

I admit, I really didn’t care who played or won yesterday’s Super Bowl (Go Bears!) instead I hope for an exciting game (which we got) and…..the commercials. One thing that really interested me was the way the ads really reflected what’s going on in the U.S. right now.  Think about this:  how many ads did … Continue reading

More Proof Why You Need to Make a Marketing Push Now!

  In reference to my last post on making a marketing push during economic down times, I wanted to post an excerpt from an industry marketing publication to re-itterate that other professionals will tell you to do the same (Just in case any of you thought that I was nuts for making the suggestion!).  This … Continue reading

Marketing a Small Business Requires Patience, Perseverance and Persistance

After a long day of simply running your business it can be difficult to sit down and make time to focus on marketing.  Even I sometimes stop at the end of the day and think “do I have to?”.  And you do if you want to maintain the business you have and continue to reach … Continue reading

Who Really Owns Your Domain Name?

Do you own the domain name for your company? To answer this question, rephrase it to this…..Are you, the owner of your company, the administrative contact for your domain name? If not, you really don’t own your domain name, the person who is the adminstrative contact owns the domain name. That can be a very … Continue reading

What is a brand? How does one brand their business, company, etc?

Branding is defined as: creating an automatic recognition and emotional feeling towards a product, company or event by using consistent messaging through several marketing elements.  Now, take a minute and think back to your childhood and the products that stick out most in your mind; the things that were always around the house; the things … Continue reading