Formula PR is Dead

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee.  We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula.  Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading

Google Places – A Great Information Source for Business Owners

As a business owner would it be of value to know how many people saw your company listed on that little map at the top of a Google search? Would it be even better if you could tell how many of them actually clicked your site from that list? Or even better, what words did … Continue reading

Marketing Failing? Rethink How You Deliver Company Messages

It seems that lately I’ve been talking to a lot of people about their marketing and it’s failure for a company.  Marketing is a science and one that every small business owner must really, truly understand before pursuing.  The reason that people like me actually get a degree in this stuff is so that we … Continue reading

Your Own Business Now: How to Make a Shift from Thinking and Talking About Starting Your Dream Business to Taking Action

Thinking and talking about your own dream business is definitely fun. It’s a safe way of playing a game My Dream Business. And that’s where a lot of people get stuck, some of them forever. So how do you create a shift from dreaming and fantasizing to planning and doing? These seven simple steps will … Continue reading

Now is the Time to Create a 3-5-7 Year Plan

Balancing the day-to-day needs of managing inventories, salaries, and costs is challenging enough for a small business owner, and few feel that they have the time to sit down and create an effective and forward thinking 3-5-7 year plan.  However, the current business climate requires one to consider how to make the most of today’s … Continue reading