You Know You’re Busy When…The Economy is Picking Up

Well, you can fill in the blank here, but I think it’s clearly evident that, for us, at Cascade we’ve just been super busy! Hence the incredulous amount of time between blog posts. I call it pathetic but one of my Specialists says “you can’t hold all the balls in the air all of the … Continue reading

Formula PR is Dead

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee.  We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula.  Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading

Twitter the New CNN

When you’re in PR you have one eye or ear on the news while conducting work for clients.  It’s tricky but I suppose it’s a good thing I’m a multi-tasker. Using social media has made it even easier for me to keep up on the news.  I literally get all my headlines on Twitter and … Continue reading

Share Your PR Success Stories

For over the last year, myself, and the other contributors here, have been dulling out our advice and expertise to help small businesses be more successful; to grow. Now I am interested in hearing from you! As a PR professional I love to hear people’s success stories in achieving positive media, and more importantly about … Continue reading

Media Interviews: Where Patience Meets Savvy

There’s nothing worse than being interviewed by a journalist only to forget who you’re speaking to and that everything you say is “on the record”, unless you say otherwise, and then seeing a quote or story that completely took what you said out of context. These kinds of snafus by political figures, celebrities and some … Continue reading

Recommended Reading for SMB

Just a collection of some valuable online stories that all small business owners should read.  I picked up this collection through Twitter. Three Reasons Your Business Needs a Blog Free Apps for Monitoring Your Brand on Social Media Six Laws of Small Business Advertising Twitter Tips for Small Business Why Your Business Needs a Policy … Continue reading

Why You Can DIY PR

There’s a reason why I’m in business and that’s because I can offer extremely affordable PR strategies for small businesses, and this is how I’ve grown over the years.  It’s also led me to other business ventures.  However, as much as the economy appears to be on the up entrepreneurs and small business owners are … Continue reading