Formula PR is Dead

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee.  We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula.  Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading

Keep Track of Projects and Improve Customer Service in Your Small Business

Over the past few months I’ve written several posts about enhancing customer experience and managing customer information.  I recently came across this great article by Andrew Brook-Holmes of Microsoft UK which follows the same theme.  His article gives some great practical advice on using technology available to most small businesses in response to this question from a small business … Continue reading

You Don’t Need a Blackberry for Mobile Email in Your Small Business

A few months back I discussed ways to enhance customer experience. One point was about responsiveness to customer enquiries – often a sore point for small business owners spending much time on the road and not so much in front of their computer and office phone.  A simple step towards increasing responsiveness, I suggested, was … Continue reading

How to Know You Need a Better Way to Manage Customer Information

In my last post I discussed ways that small businesses can utilise technology solutions to enhance their customer experience.  One of those enhancements was around storing and tracking your customer information.  I see lots of small businesses using Excel spreadsheets or their basic accounting system, like MYOB or Quickbooks, as the main database for customer information.  … Continue reading

Enhance Customer Experience to Win Business in the Down Turn

In a down turn, large businesses slash staff which often leads to poorer customer service – for the small business owner it’s easier than ever to win over these disgruntled customers and increase your market share. It’s a massive advantage to be a small business in this current economic climate.  Small businesses are generally more … Continue reading

Marketing and Thriving in 2009

Chances are pretty good that right now many of you are thinking about and looking for information on how to keep a small business thriving during a recession.  (It’s a good thing you found Small Business Daily!) If you haven’t sat down and thought about this one thing, then you should:  It’s times like this … Continue reading