Press Release Mistakes Destroy Opportunities

In Journalism school I was taught that, like a resume, even one misspelling could cause an editor to trash your press release.  Good writing makes a huge impact on your ability to achieve PR.  Mistakes make you look unprofessional and too busy to care.  Take heed and avoid these mistakes: Top 25 grammar and language … Continue reading

How Journalists Use Search & Social Media

A great blog post and the reason you should have an online pressroom! Posted by Lee Odden on Feb 24th, 2010 in Online Marketing, Online PR, SEO, Social Media TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like … Continue reading