Make a Good Interview and Drive More Media

So, you want to get PR for your business or organization but are you prepared to be a “good interview”?  It’s not enough to secure opportunities with media to drive business, you also have to be prepared to do a good interview; one that can lead to additional stories. For me, there’s nothing better than … Continue reading

What Media Crunches Mean To Your PR Efforts

Although it has presented a load of opportunities for businesses and individuals, the Internet has been very hard on traditional media, especially newspapers and TV. Those who failed to embrace the Internet right off the bat are making staff cuts that can hurt your chances of achieving positive public relations, unless you’re knowledgeable and sensitive. … Continue reading