Media’s Feelings About PR Effect Small Biz DIYers

Over the years, I’ve heard over and over the conversation about how journalists hate PR professionals, and essentially anyone calling to pitch their story. It’s enough to leave a novice PR pro shaking in their boots to call media. I, personally, have never had a problem because I worked in the media.  I know what … Continue reading

Don’t Spam Editors: Five Tips to Earn Their Respect

For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in effect, writing a strong press release 2. Effectively pitching media 3. Following up with media with respect The last of these seems to be the one that most DIYers … Continue reading

First Step In PR Success is Knowing the Media

I am often surprised by the number of small business owners that don’t know where their customers get their news.  It is, after defining your demographic (read: customer), the most important thing you can do to be successful at generating PR.  So what do you do?  You start reading, listening and watching media.  In particular … Continue reading

Why is PR So Hard To Understand?

Gosh, I get this question almost on a regular basis.  There have been several times that I’ve begun to talk about PR at a networking event or with a potential client and I see their eyes glaze over.  They’re completely lost.  Since then, I’ve refined my definition of PR for those who are brave enough … Continue reading

Ho, ho, ho – Everyone Wants Big 4th Quarter News and Sales

For public relations professionals, we understand that most publications put their holiday edition to bed at least three months a go. However, the web has made it easier for you to drum up last minute interest, capitalize on fourth quarter sales promotions surrounding the holidays and turn sales into cash that will lead to the … Continue reading