Media’s Feelings About PR Effect Small Biz DIYers

Over the years, I’ve heard over and over the conversation about how journalists hate PR professionals, and essentially anyone calling to pitch their story. It’s enough to leave a novice PR pro shaking in their boots to call media. I, personally, have never had a problem because I worked in the media.  I know what … Continue reading

The Importance of a “Marketing State of Mind”

Not everyone has the “marketing gift”. Meaning that marketing – understanding it – doesn’t come easily to everyone, but it is one of the most important things you can do for yourself and your business. How do you exactly develop a “marketing state of mind”? First you have to look at the obvious things about … Continue reading