Press Release Headlines to Learn From

It’s the holiday season and the one chance I get to catch up on industry news, bloggers I follow and other social media – not that I’m active on a regular basis, I just read the important stuff first. The question is how do I decide what the important stuff is?  Just like any reporter, … Continue reading

Press Release Mistakes Destroy Opportunities

In Journalism school I was taught that, like a resume, even one misspelling could cause an editor to trash your press release.  Good writing makes a huge impact on your ability to achieve PR.  Mistakes make you look unprofessional and too busy to care.  Take heed and avoid these mistakes: Top 25 grammar and language … Continue reading

You Know You’re Busy When…The Economy is Picking Up

Well, you can fill in the blank here, but I think it’s clearly evident that, for us, at Cascade we’ve just been super busy! Hence the incredulous amount of time between blog posts. I call it pathetic but one of my Specialists says “you can’t hold all the balls in the air all of the … Continue reading

5 Ways To Become A Social Media Leader

Great article from Bigis The New Small Can You Recognize The Social Media Influencer? Well the obvious answer is yes, absolutely I can.  You may even think of some of your favorite Social Media Influencers and why you follow them.  Leading and influencing in the world of social media can sometimes be more difficult than … Continue reading

Sell Without Selling: 5 Social Media Tips

guest post by Joan Curtis, co-author The New Handshake: Sales Meets Social Media What is your Social Media IQ?  If you’re like most people, it’s pretty low.  Test yourself and find out! Recently, I conducted a marketing workshop for small businesses and entrepreneurs.  It amazed me how little those people knew about the power of the … Continue reading

Social Lead Generation 101

by Barbara Giamanco, co-author The NewHandshake: Sales Meets Social Media (Praeger, August, 2010) “Whether or not you believe classical methods work, Social Lead Generation does not discard the model; it leverages a new media to change the protocols and methods of communication.” So writes Marcio Saito, blogger at The Click Company Community. He goes on … Continue reading

Formula PR is Dead

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee.  We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula.  Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading

Virtual Business: Affordable Video Chats

If your business is anything like most of ours, you have clients across the country, and the rising cost of travel is forcing us to keep face-to-face meetings at a minimum. We here at Small Business Daily are big fans of Skype.  In fact most of our business, even overseas, is conducted via video conferencing … Continue reading

Don’t Sell. Train Customers to Buy

One of the great things we all love about social media at Small Business Daily is it’s ability to quickly deliver the latest information.  Information that we can easily deliver back to our readers.  Amongst other things, it helps us stay in touch with what friends and colleagues are up to. This article by Robert … Continue reading

The “Big”, Scary Tax Increase for Small Business: What You Need to Know

The Big Tax Increase Facing Small Business Dean Zerbe, Forbes.com 06.09.10, 10:50 AM EDT Hedge fund taxes get all the attention. Congress is about to raise billions in taxes on some doctors, accountants and architects. While a possible increase in taxes on the “carried interest” of hedge fund and private equity money managers is getting … Continue reading

FamilyPreneurship: 10 Tips for Working with Family

Becoming an entrepreneur is hard enough as it is, but imagine owning a small business and you need to discuss a problem with an employee… and it’s your little brother. When you throw family into the mix it becomes even more complicated to effectively run a business.  There’s an emotion level not found in other … Continue reading

Women – Time to Take The Plunge

There are more women entrepreneurs in the U.S. today than ever before, but until the recent worldwide financial crisis, it was still a different set of rules for women than for men. Can women entrepreneurs come out of the global recession having reset those rules? Absolutely! Before the onset of this economic breakdown, women entrepreneurs … Continue reading

Are You an Asker or Guesser?

A powerful element to help you decide who you are in business and in life, this article strikes at the heart of your success. Are You an Asker or a Guesser? Good Blog Patrick James May 11, 2010 For those who find the odd bit of behavioral psychology as interesting as I do, take a … Continue reading

Growing Your Business: Tax Breaks for Hiring Unemployed

Tax breaks for hiring the unemployed By Catherine Clifford, CNNMoney.com, staff reporter: March 18, 2010 NEW YORK (CNNMoney.com) — A scaled-down, $17.6 billion jobs bill signed into law by President Obama on Thursday features a handful of benefits for business owners, but falls short of the sweeping hiring incentives President Obama and some lawmakers on … Continue reading

Hiring a Friend: Help or Hurt You

When it comes to being small business owners and entrepreneurs we all know that the one way to grow is by outsourcing or delegating responsibilities to employees.  However, cash-strapped these “employees” sometimes turn out to be friends who offer to do it on the cheap or volunteer. While  it’s wonderful to have an extra  pair … Continue reading

Twitter the New CNN

When you’re in PR you have one eye or ear on the news while conducting work for clients.  It’s tricky but I suppose it’s a good thing I’m a multi-tasker. Using social media has made it even easier for me to keep up on the news.  I literally get all my headlines on Twitter and … Continue reading

Delivering Bad News to Employees Requires Delicate Touch

This has been a year of layoffs and cut backs in businesses of every size.  It’s never easy and even harder to find the right way to communicate to your employees what’s happening with the company. Here’s a great article on how to deliver bad news to your employees with delicacy and an attention to … Continue reading