Formula PR is Dead

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee.  We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula.  Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading

Google Places – A Great Information Source for Business Owners

As a business owner would it be of value to know how many people saw your company listed on that little map at the top of a Google search? Would it be even better if you could tell how many of them actually clicked your site from that list? Or even better, what words did … Continue reading

Online Press Room: One Stop Shop for Media

Last week I talked about the importance of SEO not just for your website but also your press releases (and distributing them online).  I will reiterate why this is important – so that people, especially journalists, can find you online! Remember this one thing, which I want to re-enforce, and I’m sure that Chris Nastav, … Continue reading

Business Growth in a Down Turn

Back in January, Jennifer had some great tips on growing and thriving in 2009.  I want to revisit one of the main points she raised and a message I’m continually delivering to my small and medium business clients:  You CAN create new opportunities, outperform your competitors and grow your business in this economic climate.  You … Continue reading

What Super Bowl Ads Can Teach Small Business

I admit, I really didn’t care who played or won yesterday’s Super Bowl (Go Bears!) instead I hope for an exciting game (which we got) and…..the commercials. One thing that really interested me was the way the ads really reflected what’s going on in the U.S. right now.  Think about this:  how many ads did … Continue reading

Marketing and Thriving in 2009

Chances are pretty good that right now many of you are thinking about and looking for information on how to keep a small business thriving during a recession.  (It’s a good thing you found Small Business Daily!) If you haven’t sat down and thought about this one thing, then you should:  It’s times like this … Continue reading