Posted by smallbizexperts on July 24, 2010 · Leave a Comment
When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee. We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula. Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading →
Filed under start a business · Tagged with business plan, Cascade Communications, communicating with customers, DIY PR, entrepreneurship, grow your business, journalists, listening, marketing, marketing ideas, marketing plan, media, PR, press release, public relations, small business marketing, starting a business
Posted by smallbizexperts on April 2, 2009 · Leave a Comment
It’s the beginning of a new quarter – the last of the financial year for most businesses here in Australia. So in the last few days I completed my usual start-of-quarter routine: Setting revenue objectives. I thought I’d share this relatively simple process with you because I find it extremely useful in identifying areas I … Continue reading →
Posted by smallbizexperts on March 12, 2009 · 1 Comment
Back in January, Jennifer had some great tips on growing and thriving in 2009. I want to revisit one of the main points she raised and a message I’m continually delivering to my small and medium business clients: You CAN create new opportunities, outperform your competitors and grow your business in this economic climate. You … Continue reading →
Posted by smallbizexperts on November 17, 2008 · 2 Comments
Every day we’re bombarded by messages. Recently my grocery store put in TVs at the checkout and in the produce department. Not only am I suppose to be getting the latest celebrity news and recipes from hot chefs but I’m also absorbing all of the product placement ads. There’s one thing that major companies have … Continue reading →
Filed under branding, business growth, grow your business, Marketing, public relations, start a business · Tagged with advertising, brand awareness, brand building, brand recognition, direct mail, DIY PR, getting customers, how to market a small business, integrated marketing communications, Interated marketing plan, Internet Marketing, marketing a small business, marketing plan, promotions, public relations, sales promotions, small business, sponsorship, targeting customers
Posted by smallbizexperts on October 20, 2008 · Leave a Comment
After a long day of simply running your business it can be difficult to sit down and make time to focus on marketing. Even I sometimes stop at the end of the day and think “do I have to?”. And you do if you want to maintain the business you have and continue to reach … Continue reading →
Filed under Marketing, start a business · Tagged with brand identity, branding, how to develop a marketing plan, how to start a marketing plan, key messages, marketing, marketing plan, public relations, small business, small business marketing, why you need a marketing plan
Posted by smallbizexperts on August 5, 2008 · Leave a Comment
Not everyone has the “marketing gift”. Meaning that marketing – understanding it – doesn’t come easily to everyone, but it is one of the most important things you can do for yourself and your business. How do you exactly develop a “marketing state of mind”? First you have to look at the obvious things about … Continue reading →
