Formula PR is Dead

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee.  We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula.  Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading

Quarterly Revenue Planning

It’s the beginning of a new quarter – the last of the financial year for most businesses here in Australia.  So in the last few days I completed my usual start-of-quarter routine:  Setting revenue objectives.  I thought I’d share this relatively simple process with you because I find it extremely useful in identifying areas I … Continue reading

Business Growth in a Down Turn

Back in January, Jennifer had some great tips on growing and thriving in 2009.  I want to revisit one of the main points she raised and a message I’m continually delivering to my small and medium business clients:  You CAN create new opportunities, outperform your competitors and grow your business in this economic climate.  You … Continue reading

Why An Integrated Marketing Plan is Key to Building Your Business

Every day we’re bombarded by messages.  Recently my grocery store put in TVs at the checkout and in the produce department.  Not only am I suppose to be getting the latest celebrity news and recipes from hot chefs but I’m also absorbing all of the product placement ads.  There’s one thing that major companies have … Continue reading

Marketing a Small Business Requires Patience, Perseverance and Persistance

After a long day of simply running your business it can be difficult to sit down and make time to focus on marketing.  Even I sometimes stop at the end of the day and think “do I have to?”.  And you do if you want to maintain the business you have and continue to reach … Continue reading

The Importance of a “Marketing State of Mind”

Not everyone has the “marketing gift”. Meaning that marketing – understanding it – doesn’t come easily to everyone, but it is one of the most important things you can do for yourself and your business. How do you exactly develop a “marketing state of mind”? First you have to look at the obvious things about … Continue reading