Press Release Mistakes Destroy Opportunities

In Journalism school I was taught that, like a resume, even one misspelling could cause an editor to trash your press release.  Good writing makes a huge impact on your ability to achieve PR.  Mistakes make you look unprofessional and too busy to care.  Take heed and avoid these mistakes: Top 25 grammar and language … Continue reading

You Know You’re Busy When…The Economy is Picking Up

Well, you can fill in the blank here, but I think it’s clearly evident that, for us, at Cascade we’ve just been super busy! Hence the incredulous amount of time between blog posts. I call it pathetic but one of my Specialists says “you can’t hold all the balls in the air all of the … Continue reading

Win $25,000 for Home-Based Businesses

Entrepreneur magazine has partnered with Kodak for a simple little contest that could just earn you some hard cash.  Can you tell the story of your business in a picture?   They say a picture is worth a thousand words.  In this case, it could be worth $25,000.  Click on the logo to learn more.

Sell Without Selling: 5 Social Media Tips

guest post by Joan Curtis, co-author The New Handshake: Sales Meets Social Media What is your Social Media IQ?  If you’re like most people, it’s pretty low.  Test yourself and find out! Recently, I conducted a marketing workshop for small businesses and entrepreneurs.  It amazed me how little those people knew about the power of the … Continue reading

Formula PR is Dead

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee.  We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula.  Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading

Need Funding? Story Offers Hope, Ideas for Entrepreneurs

So, you have an idea or you are looking to expand your business but banks aren’t favorable to lending….anything at the moment and you could mortgage yourself to the hilt, and most entrepreneurs do – the risk is worth it, right? Have no fear!   You can get funding without appealing, or begging, VC’s or angel … Continue reading

Do You Have the Next Big Thing?

Dallas Market Center, the world’s most complete wholesale marketplace, is taking entries for its national product search contest – The Next Big Thing. Three finalists will show their products in front of more than 50,000 attendees during the upcoming Dallas Total Home & Gift Market being held June 23-29, 2010. The contest is for anyone … Continue reading

When Good Enough Will Do: The “MP3 Effect”

I read a very interesting article in this month’s Wired magazine (which can also be found online) about the “MP3 effect”; i.e. the current trend towards cheap and simple being good enough. It’s been coined the “MP3 effect” because MP3s are a classic example of the principle in practice: Digital music files have become popular … Continue reading

Don’t Spam Editors: Five Tips to Earn Their Respect

For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in effect, writing a strong press release 2. Effectively pitching media 3. Following up with media with respect The last of these seems to be the one that most DIYers … Continue reading

Online Press Room: One Stop Shop for Media

Last week I talked about the importance of SEO not just for your website but also your press releases (and distributing them online).  I will reiterate why this is important – so that people, especially journalists, can find you online! Remember this one thing, which I want to re-enforce, and I’m sure that Chris Nastav, … Continue reading

How the Internet Can Up Your Chances of Generating PR

The Internet has done great things for our lives.  Seriously, think about waking up tomorrow without it!  Not only has it allowed us the opportunity to find news and information, resources and more, it’s given little stores across the world the chance to have customers around the world.  We’re no longer tied to doing business … Continue reading

Why You Can DIY PR

There’s a reason why I’m in business and that’s because I can offer extremely affordable PR strategies for small businesses, and this is how I’ve grown over the years.  It’s also led me to other business ventures.  However, as much as the economy appears to be on the up entrepreneurs and small business owners are … Continue reading

Marketing Failing? Rethink How You Deliver Company Messages

It seems that lately I’ve been talking to a lot of people about their marketing and it’s failure for a company.  Marketing is a science and one that every small business owner must really, truly understand before pursuing.  The reason that people like me actually get a degree in this stuff is so that we … Continue reading

Bowl of Spaghetti Theory Wastes Time and Focus for Small Biz

There are so many ways to market your business today, mostly thanks to the Internet.  Chris Nastav has made some great points on Small Business Daily about many of these online networking opportunities and, I agree, that many have become quite a fad.  One that has some business owners spending hours a day simply managing … Continue reading

Business Growth in a Down Turn

Back in January, Jennifer had some great tips on growing and thriving in 2009.  I want to revisit one of the main points she raised and a message I’m continually delivering to my small and medium business clients:  You CAN create new opportunities, outperform your competitors and grow your business in this economic climate.  You … Continue reading

BRAND: What’s in a name

What’s in a name, you ask?  EVERYTHING The name of your company and the supporting statement  or positioning statement as we call it, should communicate immediately what your company is and what it has to offer.  To often I see business names that are established but I cannot tell what their business does.  For example … Continue reading

New Year, New News Opportunities

It’s hard to believe that 2009 is right around the corner and will be here in the blink of an eye, but it will and you need to start looking ahead to your PR campaign.  New years bring about new opportunities, trends and resolve.  While you may make a resolution to “stick to your PR plan” this … Continue reading

First Step In PR Success is Knowing the Media

I am often surprised by the number of small business owners that don’t know where their customers get their news.  It is, after defining your demographic (read: customer), the most important thing you can do to be successful at generating PR.  So what do you do?  You start reading, listening and watching media.  In particular … Continue reading

More Proof Why You Need to Make a Marketing Push Now!

  In reference to my last post on making a marketing push during economic down times, I wanted to post an excerpt from an industry marketing publication to re-itterate that other professionals will tell you to do the same (Just in case any of you thought that I was nuts for making the suggestion!).  This … Continue reading