Press Release Headlines to Learn From

It’s the holiday season and the one chance I get to catch up on industry news, bloggers I follow and other social media – not that I’m active on a regular basis, I just read the important stuff first. The question is how do I decide what the important stuff is?  Just like any reporter, … Continue reading

Media’s Feelings About PR Effect Small Biz DIYers

Over the years, I’ve heard over and over the conversation about how journalists hate PR professionals, and essentially anyone calling to pitch their story. It’s enough to leave a novice PR pro shaking in their boots to call media. I, personally, have never had a problem because I worked in the media.  I know what … Continue reading

Formula PR is Dead

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee.  We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula.  Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading

Twitter the New CNN

When you’re in PR you have one eye or ear on the news while conducting work for clients.  It’s tricky but I suppose it’s a good thing I’m a multi-tasker. Using social media has made it even easier for me to keep up on the news.  I literally get all my headlines on Twitter and … Continue reading

How Journalists Use Search & Social Media

A great blog post and the reason you should have an online pressroom! Posted by Lee Odden on Feb 24th, 2010 in Online Marketing, Online PR, SEO, Social Media TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like … Continue reading

Don’t Spam Editors: Five Tips to Earn Their Respect

For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in effect, writing a strong press release 2. Effectively pitching media 3. Following up with media with respect The last of these seems to be the one that most DIYers … Continue reading

Media Interviews: Where Patience Meets Savvy

There’s nothing worse than being interviewed by a journalist only to forget who you’re speaking to and that everything you say is “on the record”, unless you say otherwise, and then seeing a quote or story that completely took what you said out of context. These kinds of snafus by political figures, celebrities and some … Continue reading

Why You Can DIY PR

There’s a reason why I’m in business and that’s because I can offer extremely affordable PR strategies for small businesses, and this is how I’ve grown over the years.  It’s also led me to other business ventures.  However, as much as the economy appears to be on the up entrepreneurs and small business owners are … Continue reading

Resolution: Be An Expert In Your Field

When you think of those in your industry who appear to be the most successful, how do you define it?  Did they write a book?  Are they a regular contributor in industry publications or local news?  Do they have a radio show or are repetitively asked to offer comments for media interviews? Becoming an expert … Continue reading

What Media Crunches Mean To Your PR Efforts

Although it has presented a load of opportunities for businesses and individuals, the Internet has been very hard on traditional media, especially newspapers and TV. Those who failed to embrace the Internet right off the bat are making staff cuts that can hurt your chances of achieving positive public relations, unless you’re knowledgeable and sensitive. … Continue reading

Attracting Positive Public Relations

Generating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your competition? When I sit down to learn about a new business I often listen for key things: 1. What is your direct competition in the market like? How unique are you? … Continue reading