Twitter the New CNN

When you’re in PR you have one eye or ear on the news while conducting work for clients.  It’s tricky but I suppose it’s a good thing I’m a multi-tasker. Using social media has made it even easier for me to keep up on the news.  I literally get all my headlines on Twitter and … Continue reading

5 Things to Consider Before Pursuing PR

Since there was some question as to exactly what journalists are looking for, I decided to expand on the topic. One of the first things I do when speaking to a potential new client is uncover what makes them unique; what is the story that consumers will be interested in. The reason? Because this is … Continue reading