Press Release Headlines to Learn From

It’s the holiday season and the one chance I get to catch up on industry news, bloggers I follow and other social media – not that I’m active on a regular basis, I just read the important stuff first. The question is how do I decide what the important stuff is?  Just like any reporter, … Continue reading

Twitter the New CNN

When you’re in PR you have one eye or ear on the news while conducting work for clients.  It’s tricky but I suppose it’s a good thing I’m a multi-tasker. Using social media has made it even easier for me to keep up on the news.  I literally get all my headlines on Twitter and … Continue reading

Great Vlog for DIY PR

I’ve been following Seth Odell for awhile and have really come to love his vlog, As Media Changes.  He does a great job at providing valuable information in a hip format (it’s not just a talking head for three minutes, but cleverly edited to keep you engaged).  I highly suggest you all follow his vlog … Continue reading

Online Press Room: One Stop Shop for Media

Last week I talked about the importance of SEO not just for your website but also your press releases (and distributing them online).  I will reiterate why this is important – so that people, especially journalists, can find you online! Remember this one thing, which I want to re-enforce, and I’m sure that Chris Nastav, … Continue reading

DIY Press Release Distribution: What Sticks, What Doesn’t

The #1 most important thing you have going for you, if you’re pursuing PR, is your story.  The second is how you distribute that information to the world.  Do you know what journalists you’re trying to reach, where your audience is getting news, what are your goals – numbers/eyeballs or stories?  These are all things … Continue reading

Ho, ho, ho – Everyone Wants Big 4th Quarter News and Sales

For public relations professionals, we understand that most publications put their holiday edition to bed at least three months a go. However, the web has made it easier for you to drum up last minute interest, capitalize on fourth quarter sales promotions surrounding the holidays and turn sales into cash that will lead to the … Continue reading

So You Think You Can’t Afford A Publicist

As entrepreneurs and small business owners we’re all rejuvenated by the fresh start a new year brings. This year could be the year you take your business to new heights, but you think you can’t afford to hire professionals to help you do this. It’s not true.  Public relations can be a tremendously powerful tool … Continue reading