Press Release Headlines to Learn From

It’s the holiday season and the one chance I get to catch up on industry news, bloggers I follow and other social media – not that I’m active on a regular basis, I just read the important stuff first. The question is how do I decide what the important stuff is?  Just like any reporter, … Continue reading

Media’s Feelings About PR Effect Small Biz DIYers

Over the years, I’ve heard over and over the conversation about how journalists hate PR professionals, and essentially anyone calling to pitch their story. It’s enough to leave a novice PR pro shaking in their boots to call media. I, personally, have never had a problem because I worked in the media.  I know what … Continue reading

You Know You’re Busy When…The Economy is Picking Up

Well, you can fill in the blank here, but I think it’s clearly evident that, for us, at Cascade we’ve just been super busy! Hence the incredulous amount of time between blog posts. I call it pathetic but one of my Specialists says “you can’t hold all the balls in the air all of the … Continue reading

Formula PR is Dead

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee.  We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula.  Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading

Twitter the New CNN

When you’re in PR you have one eye or ear on the news while conducting work for clients.  It’s tricky but I suppose it’s a good thing I’m a multi-tasker. Using social media has made it even easier for me to keep up on the news.  I literally get all my headlines on Twitter and … Continue reading

Do You Have the Next Big Thing?

Dallas Market Center, the world’s most complete wholesale marketplace, is taking entries for its national product search contest – The Next Big Thing. Three finalists will show their products in front of more than 50,000 attendees during the upcoming Dallas Total Home & Gift Market being held June 23-29, 2010. The contest is for anyone … Continue reading

Online Press Room: One Stop Shop for Media

Last week I talked about the importance of SEO not just for your website but also your press releases (and distributing them online).  I will reiterate why this is important – so that people, especially journalists, can find you online! Remember this one thing, which I want to re-enforce, and I’m sure that Chris Nastav, … Continue reading

Marketing and Thriving in 2009

Chances are pretty good that right now many of you are thinking about and looking for information on how to keep a small business thriving during a recession.  (It’s a good thing you found Small Business Daily!) If you haven’t sat down and thought about this one thing, then you should:  It’s times like this … Continue reading

Resolution: Be An Expert In Your Field

When you think of those in your industry who appear to be the most successful, how do you define it?  Did they write a book?  Are they a regular contributor in industry publications or local news?  Do they have a radio show or are repetitively asked to offer comments for media interviews? Becoming an expert … Continue reading

DIY Press Release Distribution: What Sticks, What Doesn’t

The #1 most important thing you have going for you, if you’re pursuing PR, is your story.  The second is how you distribute that information to the world.  Do you know what journalists you’re trying to reach, where your audience is getting news, what are your goals – numbers/eyeballs or stories?  These are all things … Continue reading

Economy Gotcha Down? Why You Need To Make A Marketing Push Now

Right now you, along with just about everyone else, is afraid to spend money.  The current uncertainty and “dooms day” reports by media about an impending recession have got people scared to do much of anything but cut back on everything.  I get it!  I do!  Even I have cut back my spending on non-essentials, … Continue reading

Why is PR So Hard To Understand?

Gosh, I get this question almost on a regular basis.  There have been several times that I’ve begun to talk about PR at a networking event or with a potential client and I see their eyes glaze over.  They’re completely lost.  Since then, I’ve refined my definition of PR for those who are brave enough … Continue reading

Ho, ho, ho – Everyone Wants Big 4th Quarter News and Sales

For public relations professionals, we understand that most publications put their holiday edition to bed at least three months a go. However, the web has made it easier for you to drum up last minute interest, capitalize on fourth quarter sales promotions surrounding the holidays and turn sales into cash that will lead to the … Continue reading

Attracting Positive Public Relations

Generating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your competition? When I sit down to learn about a new business I often listen for key things: 1. What is your direct competition in the market like? How unique are you? … Continue reading

So You Think You Can’t Afford A Publicist

As entrepreneurs and small business owners we’re all rejuvenated by the fresh start a new year brings. This year could be the year you take your business to new heights, but you think you can’t afford to hire professionals to help you do this. It’s not true.  Public relations can be a tremendously powerful tool … Continue reading