Press Release Headlines to Learn From

It’s the holiday season and the one chance I get to catch up on industry news, bloggers I follow and other social media – not that I’m active on a regular basis, I just read the important stuff first. The question is how do I decide what the important stuff is?  Just like any reporter, … Continue reading

Media’s Feelings About PR Effect Small Biz DIYers

Over the years, I’ve heard over and over the conversation about how journalists hate PR professionals, and essentially anyone calling to pitch their story. It’s enough to leave a novice PR pro shaking in their boots to call media. I, personally, have never had a problem because I worked in the media.  I know what … Continue reading

Formula PR is Dead

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee.  We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula.  Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading

10 Must Have Elements for A Great Press Release

It doesn’t often surprise me that individuals doing their own PR struggle with one thing -writing the press release. Think about it…I had an entire class, three credits, one semester long devoted to writing press releases, and DIYers are left to figure it out for themselves. First things first, though….You must determine what your story … Continue reading

Don’t Spam Editors: Five Tips to Earn Their Respect

For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in effect, writing a strong press release 2. Effectively pitching media 3. Following up with media with respect The last of these seems to be the one that most DIYers … Continue reading

How the Internet Can Up Your Chances of Generating PR

The Internet has done great things for our lives.  Seriously, think about waking up tomorrow without it!  Not only has it allowed us the opportunity to find news and information, resources and more, it’s given little stores across the world the chance to have customers around the world.  We’re no longer tied to doing business … Continue reading

DIY Press Release Distribution: What Sticks, What Doesn’t

The #1 most important thing you have going for you, if you’re pursuing PR, is your story.  The second is how you distribute that information to the world.  Do you know what journalists you’re trying to reach, where your audience is getting news, what are your goals – numbers/eyeballs or stories?  These are all things … Continue reading

5 Things to Consider Before Pursuing PR

Since there was some question as to exactly what journalists are looking for, I decided to expand on the topic. One of the first things I do when speaking to a potential new client is uncover what makes them unique; what is the story that consumers will be interested in. The reason? Because this is … Continue reading

Attracting Positive Public Relations

Generating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your competition? When I sit down to learn about a new business I often listen for key things: 1. What is your direct competition in the market like? How unique are you? … Continue reading