Press Release Headlines to Learn From

It’s the holiday season and the one chance I get to catch up on industry news, bloggers I follow and other social media – not that I’m active on a regular basis, I just read the important stuff first. The question is how do I decide what the important stuff is?  Just like any reporter, … Continue reading

Media’s Feelings About PR Effect Small Biz DIYers

Over the years, I’ve heard over and over the conversation about how journalists hate PR professionals, and essentially anyone calling to pitch their story. It’s enough to leave a novice PR pro shaking in their boots to call media. I, personally, have never had a problem because I worked in the media.  I know what … Continue reading

Formula PR is Dead

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee.  We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula.  Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading

Twitter the New CNN

When you’re in PR you have one eye or ear on the news while conducting work for clients.  It’s tricky but I suppose it’s a good thing I’m a multi-tasker. Using social media has made it even easier for me to keep up on the news.  I literally get all my headlines on Twitter and … Continue reading

Great Vlog for DIY PR

I’ve been following Seth Odell for awhile and have really come to love his vlog, As Media Changes.  He does a great job at providing valuable information in a hip format (it’s not just a talking head for three minutes, but cleverly edited to keep you engaged).  I highly suggest you all follow his vlog … Continue reading

How Journalists Use Search & Social Media

A great blog post and the reason you should have an online pressroom! Posted by Lee Odden on Feb 24th, 2010 in Online Marketing, Online PR, SEO, Social Media TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like … Continue reading

Share Your PR Success Stories

For over the last year, myself, and the other contributors here, have been dulling out our advice and expertise to help small businesses be more successful; to grow. Now I am interested in hearing from you! As a PR professional I love to hear people’s success stories in achieving positive media, and more importantly about … Continue reading

10 Must Have Elements for A Great Press Release

It doesn’t often surprise me that individuals doing their own PR struggle with one thing -writing the press release. Think about it…I had an entire class, three credits, one semester long devoted to writing press releases, and DIYers are left to figure it out for themselves. First things first, though….You must determine what your story … Continue reading

Don’t Spam Editors: Five Tips to Earn Their Respect

For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in effect, writing a strong press release 2. Effectively pitching media 3. Following up with media with respect The last of these seems to be the one that most DIYers … Continue reading

Media Interviews: Where Patience Meets Savvy

There’s nothing worse than being interviewed by a journalist only to forget who you’re speaking to and that everything you say is “on the record”, unless you say otherwise, and then seeing a quote or story that completely took what you said out of context. These kinds of snafus by political figures, celebrities and some … Continue reading

Recommended Reading for SMB

Just a collection of some valuable online stories that all small business owners should read.  I picked up this collection through Twitter. Three Reasons Your Business Needs a Blog Free Apps for Monitoring Your Brand on Social Media Six Laws of Small Business Advertising Twitter Tips for Small Business Why Your Business Needs a Policy … Continue reading

Online Press Room: One Stop Shop for Media

Last week I talked about the importance of SEO not just for your website but also your press releases (and distributing them online).  I will reiterate why this is important – so that people, especially journalists, can find you online! Remember this one thing, which I want to re-enforce, and I’m sure that Chris Nastav, … Continue reading

How the Internet Can Up Your Chances of Generating PR

The Internet has done great things for our lives.  Seriously, think about waking up tomorrow without it!  Not only has it allowed us the opportunity to find news and information, resources and more, it’s given little stores across the world the chance to have customers around the world.  We’re no longer tied to doing business … Continue reading

Why You Can DIY PR

There’s a reason why I’m in business and that’s because I can offer extremely affordable PR strategies for small businesses, and this is how I’ve grown over the years.  It’s also led me to other business ventures.  However, as much as the economy appears to be on the up entrepreneurs and small business owners are … Continue reading

Marketing Failing? Rethink How You Deliver Company Messages

It seems that lately I’ve been talking to a lot of people about their marketing and it’s failure for a company.  Marketing is a science and one that every small business owner must really, truly understand before pursuing.  The reason that people like me actually get a degree in this stuff is so that we … Continue reading

Be Prepared for Anything When It Comes to Media Interviews

You’ve written the press release, pitched media your story and now a journalist wants to interview you.  The story could be a feature on you and your business or it could be a trend story a journalist is considering including you in.  Either way, much like you would for a job interview, you have to … Continue reading

Bowl of Spaghetti Theory Wastes Time and Focus for Small Biz

There are so many ways to market your business today, mostly thanks to the Internet.  Chris Nastav has made some great points on Small Business Daily about many of these online networking opportunities and, I agree, that many have become quite a fad.  One that has some business owners spending hours a day simply managing … Continue reading

Make a Good Interview and Drive More Media

So, you want to get PR for your business or organization but are you prepared to be a “good interview”?  It’s not enough to secure opportunities with media to drive business, you also have to be prepared to do a good interview; one that can lead to additional stories. For me, there’s nothing better than … Continue reading

Are You Prepared for The Worst? Crisis Planning Key For All Businesses

We’ve all seen how the news media react to toy and food recalls, even local restaurants with, uhm, pest problems.  The truth is that every business, regardless of your size, should be prepared for the “worst case scenario”.   It can happen anytime, anyplace anywhere and how you manage the situation can determine whether or not … Continue reading

What Super Bowl Ads Can Teach Small Business

I admit, I really didn’t care who played or won yesterday’s Super Bowl (Go Bears!) instead I hope for an exciting game (which we got) and…..the commercials. One thing that really interested me was the way the ads really reflected what’s going on in the U.S. right now.  Think about this:  how many ads did … Continue reading