The Art of Engaging Your Prospect

guest post by Barbara Giamanco, co-author The New Handshake: Sales Meets Social Media Many sales professionals I talk too struggle with determining when engaging with a new prospect is appropriate in the online space. Sharing information, listening to the conversation and doing for others are often described as being the core attributes of a savvy … Continue reading

Sell Without Selling: 5 Social Media Tips

guest post by Joan Curtis, co-author The New Handshake: Sales Meets Social Media What is your Social Media IQ?  If you’re like most people, it’s pretty low.  Test yourself and find out! Recently, I conducted a marketing workshop for small businesses and entrepreneurs.  It amazed me how little those people knew about the power of the … Continue reading

Social Lead Generation 101

by Barbara Giamanco, co-author The NewHandshake: Sales Meets Social Media (Praeger, August, 2010) “Whether or not you believe classical methods work, Social Lead Generation does not discard the model; it leverages a new media to change the protocols and methods of communication.” So writes Marcio Saito, blogger at The Click Company Community. He goes on … Continue reading

Tips to Open the Sales Floodgates with Social Media

Guest post by Joan Curtis, co-author The New Handshake: Sales and Social Media (Praeger, Aug. 31, 2010) How can businesses open the floodgates?  Is there a strategy for involving customers in your business decisions?  These are the questions we are all asking as we examine and explore the power of the social media. According to … Continue reading

Don’t Sell. Train Customers to Buy

One of the great things we all love about social media at Small Business Daily is it’s ability to quickly deliver the latest information.  Information that we can easily deliver back to our readers.  Amongst other things, it helps us stay in touch with what friends and colleagues are up to. This article by Robert … Continue reading