A Relatively Inexpensive Way to Drive Traffic to Your Website and Get Leads

I tell people all the time that one of the things that Google really likes is a busy Website site. The more traffic your Website gets, the better it will do in the search result areas. A relatively inexpensive way to get traffic to your Website is to just pay for it. YOU DO NOT … Continue reading

The Most P.C. Holiday Greeting Ever

You know, I’m just going to lay it out there. I don’t care what the politically correct way it is to wish people holiday greetings. I’m just going to state it out loud right here, right now…….. Please accept with no obligation, implied or implicit, my best wishes for an environmentally conscious, socially responsible, low-stress, … Continue reading

New Site Offers All-in-1 Online Marketing, Long-term Branding

These days everyone is on the coupon-Groupon kick.  “Daily Deals” are about as prevalent as websites on the web.  Where there is a site or news site, there are daily bargains to be had, and in a tough economy that means great things for consumers. While companies, especially small businesses, may be getting BIG time … Continue reading

Two Debate Social Media Relevance

During this week’s Webby Debate, Wine Library TV’s Gary Vaynerchuk (@garyvee) and TechCrunch columnist Paul Carr (@paulcarr) went toe to toe on the value of social media. Carr, who famously quit Twitter and Facebook in August, criticized networks like Twitter for cluttering the Web with inane chatter and giving users false hope in becoming a … Continue reading

Social Media Catch-22 – I Don’t Know the Answer. Do You?

Ok all you savvy business social media users out there, please help me out with this riddle. Social media etiquette says – “Don’t be on social media trying to sell your products. It’s called social for a reason! No one is out there to be sold to.” So, for example, if I own a carpet … Continue reading

5 Ways To Become A Social Media Leader

Great article from Bigis The New Small Can You Recognize The Social Media Influencer? Well the obvious answer is yes, absolutely I can.  You may even think of some of your favorite Social Media Influencers and why you follow them.  Leading and influencing in the world of social media can sometimes be more difficult than … Continue reading

The Art of Engaging Your Prospect

guest post by Barbara Giamanco, co-author The New Handshake: Sales Meets Social Media Many sales professionals I talk too struggle with determining when engaging with a new prospect is appropriate in the online space. Sharing information, listening to the conversation and doing for others are often described as being the core attributes of a savvy … Continue reading

Sell Without Selling: 5 Social Media Tips

guest post by Joan Curtis, co-author The New Handshake: Sales Meets Social Media What is your Social Media IQ?  If you’re like most people, it’s pretty low.  Test yourself and find out! Recently, I conducted a marketing workshop for small businesses and entrepreneurs.  It amazed me how little those people knew about the power of the … Continue reading

Would Your Facebook Friends Burglarize Your Home?

You hear it on a daily basis, “Don’t reveal too much personal information in Facebook”. “Don’t tell people when you are not at home.” Check out this CNN story about a couple that was burglarized by one of their Facebook friends while they were at a concert. A concert they had just posted on Facebook … Continue reading

Social Lead Generation 101

by Barbara Giamanco, co-author The NewHandshake: Sales Meets Social Media (Praeger, August, 2010) “Whether or not you believe classical methods work, Social Lead Generation does not discard the model; it leverages a new media to change the protocols and methods of communication.” So writes Marcio Saito, blogger at The Click Company Community. He goes on … Continue reading

Tips to Open the Sales Floodgates with Social Media

Guest post by Joan Curtis, co-author The New Handshake: Sales and Social Media (Praeger, Aug. 31, 2010) How can businesses open the floodgates?  Is there a strategy for involving customers in your business decisions?  These are the questions we are all asking as we examine and explore the power of the social media. According to … Continue reading

How Journalists Use Search & Social Media

A great blog post and the reason you should have an online pressroom! Posted by Lee Odden on Feb 24th, 2010 in Online Marketing, Online PR, SEO, Social Media TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like … Continue reading

New Year’s Resolution: Surf Responsibly

Happy New Year loyal readers and followers! It’s not only a new year, of course – it’s the beginning of a new decade!  And, having had some spare time recently, I set myself to thinking about what this decade might be remembered for with regards to business technology. Amongst other things, the “noughties” will be remembered for the rise … Continue reading

Amateur Journalists May Not Recognize Ethics of Journalism

I came across this article today and felt it important to share. When I graduated journalism school I took a code of ethics as a journalist and publicist.  However, the dynamic of journalism has changed greatly and more and more every people are becoming “amateur journalists” starting blogs, and becoming thought leaders amongst key audiences. … Continue reading

Recommended Reading for SMB

Just a collection of some valuable online stories that all small business owners should read.  I picked up this collection through Twitter. Three Reasons Your Business Needs a Blog Free Apps for Monitoring Your Brand on Social Media Six Laws of Small Business Advertising Twitter Tips for Small Business Why Your Business Needs a Policy … Continue reading