Social Lead Generation 101

by Barbara Giamanco, co-author The NewHandshake: Sales Meets Social Media (Praeger, August, 2010) “Whether or not you believe classical methods work, Social Lead Generation does not discard the model; it leverages a new media to change the protocols and methods of communication.” So writes Marcio Saito, blogger at The Click Company Community. He goes on … Continue reading

Bowl of Spaghetti Theory Wastes Time and Focus for Small Biz

There are so many ways to market your business today, mostly thanks to the Internet.  Chris Nastav has made some great points on Small Business Daily about many of these online networking opportunities and, I agree, that many have become quite a fad.  One that has some business owners spending hours a day simply managing … Continue reading