You Know You’re Busy When…The Economy is Picking Up

Well, you can fill in the blank here, but I think it’s clearly evident that, for us, at Cascade we’ve just been super busy! Hence the incredulous amount of time between blog posts. I call it pathetic but one of my Specialists says “you can’t hold all the balls in the air all of the … Continue reading

Formula PR is Dead

When I started in PR many, many years ago there was barely an Internet, in fact we didn’t even have computers in our office for every employee.  We created and implemented multi-million dollar PR campaigns based on an almost 40-year old formula.  Sure it’s morphed some, but most corporate PR agencies continue using it, and … Continue reading

Women – Time to Take The Plunge

There are more women entrepreneurs in the U.S. today than ever before, but until the recent worldwide financial crisis, it was still a different set of rules for women than for men. Can women entrepreneurs come out of the global recession having reset those rules? Absolutely! Before the onset of this economic breakdown, women entrepreneurs … Continue reading

How to Buy Technology: 3 Tips for SMBs

Thanks to one of  my Twitter friends, I came across a great article written by Nick Saalfeld of the True Business blog titled “How to buy technology”.  Nick is both a journalist and a small business owner and manages to succinctly summarise in one article what I, and many of my colleagues, have been advising to small and medium … Continue reading

Turning Your Idea in to a Business – Fast!

How many of us are full of great business ideas?  I know I am.  Laying in bed late at night I’ve solved global problems and brought to market cutting edge products and services – all in my head.  Without so much as a fleeting thought about a real plan, I’m already dreaming of the luxury … Continue reading

Tying together your business team…on a shoestring budget

Starting a business can feel like being an entire baseball team by yourself: while it’s possible to play all the positions, it’s not easy to do them all well, and it’s impossible to do them all at the same time. Yet that’s often what we’re trying to do, as we start new businesses without the … Continue reading

If It’s Answers You Want, Then That’s What We’ll Give You

Welcome to our the new blog where small business owners/experts give you the information and resources you most need to start and grow a successful business.  We know that building a business is like a field of dreams – if you build it you really hope they will come.  And they will if you have … Continue reading