Two Debate Social Media Relevance

During this week’s Webby Debate, Wine Library TV’s Gary Vaynerchuk (@garyvee) and TechCrunch columnist Paul Carr (@paulcarr) went toe to toe on the value of social media. Carr, who famously quit Twitter and Facebook in August, criticized networks like Twitter for cluttering the Web with inane chatter and giving users false hope in becoming a … Continue reading

You Know You’re Busy When…The Economy is Picking Up

Well, you can fill in the blank here, but I think it’s clearly evident that, for us, at Cascade we’ve just been super busy! Hence the incredulous amount of time between blog posts. I call it pathetic but one of my Specialists says “you can’t hold all the balls in the air all of the … Continue reading

5 Ways To Become A Social Media Leader

Great article from Bigis The New Small Can You Recognize The Social Media Influencer? Well the obvious answer is yes, absolutely I can.  You may even think of some of your favorite Social Media Influencers and why you follow them.  Leading and influencing in the world of social media can sometimes be more difficult than … Continue reading

The Art of Engaging Your Prospect

guest post by Barbara Giamanco, co-author The New Handshake: Sales Meets Social Media Many sales professionals I talk too struggle with determining when engaging with a new prospect is appropriate in the online space. Sharing information, listening to the conversation and doing for others are often described as being the core attributes of a savvy … Continue reading

Why Google Loves Blogs

Content is king! Change is Queen! Google loves companies that put lots of content on the Internet and change it often. Google finds the technology/database/language that blogs are based on, very easy to understand and index. So what you have is a technology tool that is easy to index, it’s content rich, and change focused. … Continue reading

Twitter the New CNN

When you’re in PR you have one eye or ear on the news while conducting work for clients.  It’s tricky but I suppose it’s a good thing I’m a multi-tasker. Using social media has made it even easier for me to keep up on the news.  I literally get all my headlines on Twitter and … Continue reading

Social Media for Business – Thoughts Confirmation

I recently had the opportunity to speak to a networking group about how small businesses should use social media. I spent a couple weeks thinking about what I was going to present, the topics that I was going to cover, and most importantly I wanted this not to be your typical “here’s how you use … Continue reading

How Do I Get More People To My Website?

How can you get more people to your Website? As always I like to keep my answers simple…. The best way to get more people to your Website is to spend time or money getting them there. Sorry, but there’s no magic to it. Just create a detailed plan of how you are going to … Continue reading

Social Media Consulting Company’s Use Scare Tactic Marketing??

Are you considering hiring an online social media consulting company for your business? Before you do, evaluate how they are approaching you about their services. Are they trying to scare you into buying their services? Here are a few questions to consider when evaluating online social media consulting companies. 1. Are they using scare tactic … Continue reading

Recommended Reading for SMB

Just a collection of some valuable online stories that all small business owners should read.  I picked up this collection through Twitter. Three Reasons Your Business Needs a Blog Free Apps for Monitoring Your Brand on Social Media Six Laws of Small Business Advertising Twitter Tips for Small Business Why Your Business Needs a Policy … Continue reading