what are journalists looking for | Small Business Daily

Pages
Archives
Search for:
Blogroll
achieving PR action plan Add new tag advertising Barbara Giamanco blogs brand brand identity branding business Business Coach business coaching business consulting business experts business growth business management business plan Cascade Communications communicating with customers copyright customer loyalty customer service DIY PR entrepreneur entrepreneurs entrepreneurship Facebook funding generating news generating PR growth grow your business how to pitch media incorporation increase investors Joan Curtis journalist journalists Kansas City Web Development listening marketing marketing ideas marketing plan media news online marketing Online Social Media PR press release promotions public relations Recession sales sales promotions Search Engine Optimization SEO small business small business consulting Small Business Daily small business finance small business marketing small business planning social media starting a business startups taxes Technology The New Handshake thriving in a recession tips Twitter Web Site Design website development Web Site Development
Small Business Daily RSS
- RSS - Posts
- RSS - Comments

First Step In PR Success is Knowing the Media

Posted by smallbizexperts on November 10, 2008 · 1 Comment

I am often surprised by the number of small business owners that don’t know where their customers get their news. It is, after defining your demographic (read: customer), the most important thing you can do to be successful at generating PR. So what do you do? You start reading, listening and watching media. In particular … Continue reading →

Filed under public relations · Tagged with first steps to PR, generating news, generating PR, getting the attention of media, how to create a news story, how to get PR, marketing, public relations, small business, understanding media, what are journalists looking for, what are media looking for