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How the Internet Can Up Your Chances of Generating PR

Posted by smallbizexperts on July 7, 2009 · Leave a Comment

The Internet has done great things for our lives. Seriously, think about waking up tomorrow without it! Not only has it allowed us the opportunity to find news and information, resources and more, it’s given little stores across the world the chance to have customers around the world. We’re no longer tied to doing business … Continue reading →

Filed under PR, public relations · Tagged with generating PR, growing a small business, how to write a press release, journalists, marketing, press kit, press release, public relations, Search Engine Optimization, SEO, small business, thriving in a down economy

Make a Good Interview and Drive More Media

Posted by smallbizexperts on April 13, 2009 · Leave a Comment

So, you want to get PR for your business or organization but are you prepared to be a “good interview”? It’s not enough to secure opportunities with media to drive business, you also have to be prepared to do a good interview; one that can lead to additional stories. For me, there’s nothing better than … Continue reading →

Filed under PR · Tagged with generating news stories, generating PR, how to interview with media, media interview, media interview tips, preparing for a media interview, public, public relations

First Step In PR Success is Knowing the Media

Posted by smallbizexperts on November 10, 2008 · 1 Comment

I am often surprised by the number of small business owners that don’t know where their customers get their news. It is, after defining your demographic (read: customer), the most important thing you can do to be successful at generating PR. So what do you do? You start reading, listening and watching media. In particular … Continue reading →

Filed under public relations · Tagged with first steps to PR, generating news, generating PR, getting the attention of media, how to create a news story, how to get PR, marketing, public relations, small business, understanding media, what are journalists looking for, what are media looking for